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The event was held Epic Awards (Effie Awards) 2014 on behalf of Israel Marketing Association, the Association of Advertising and Israel Management Center (IMC) in the 14th year of Israel. 93 projects were submitted this year in 16 different categories, which is judged by a team of About 80 judges, including marketers, advertisers, PR personnel, consulting and research and academics.
Epic ceremony gala was held this year in the form GALA DINNER at all customary abroad. calculating bmi During the ceremony, which was attended by hundreds of marketers, advertisers, advertisers calculating bmi and media representatives, gave Eyal Malis, chairman of the Association of Marketing and Deputy Director General of Tnuva, marketing Lifetime calculating bmi Achievement Award CEO Former Cellcom Amos Shapira on his many contributions to the marketing industry in Israel. Amos Shapira is joining to past award recipients: Michael Strauss, Bruno Landsberg, Eric Reichman, Dan Propper, Leon Kaplan gas Koffler and late.
The ceremony was signed the Declaration of winning the prestigious Platinum category Effie, her impressive achievements are measured over three years at least - category in which finalists were judged by senior CEOs in Israel. YES satellite company won a prestigious award because of the move called "against traffic - quality win on price - Strategy of 100 million" led by advertising agency McCann Tel Aviv (McCann Erickson). calculating bmi
The Grand Effie category (Grand Effie), calculating bmi which examines the most effective campaign over the past year won the "course of names - the Coca-Cola" Coca-Cola Israel and The Central Bottling, which is done by pushing one of the advertising agencies, Qdigital, Moblin ( Moblin) and Eran Gefen Team of cotton. The move also won in the category of food products.
Category of recreation and leisure calculating bmi services Maccabi won during the "Maccabi give knockout category" made by the advertising agency Joshua \ TBWA. Communication Services category was won by lightning because of the move "Bezeq's website gives you more - how to produce relevant differentiation in the product becomes a commodity in the consumer's eyes" made by the Ministry of Adler Chomski & Varshavsky.
Automotive and Transport category won Fiat company vehicle importer (the Mediterranean Car Agency), with the move "Fiat 500 take the dirt out" of the Drori Shlomi BBDO. Category calculating bmi of retail, consumer electronics and Egypt to Castro won the right move "Castro's children - Love at first sight "made by the advertising agency Reuveni Frieden IPG.
Media Innovation calculating bmi category was won by Coca-Cola Israel for digital names move on billboards which was made by Tim Vine advertising agencies, Moblin and QDigital. Category of media and media McCann won the Valley on the move "McCann Valley - build a new future in the desert". Course of self-promotion of McCann Erickson Israel group.
Category category Beauty, Fashion, toiletries and Delta Farm Marketing won the right move "Matz'tonim Real Cool Cotton - When fashion meets innovation happens something wonderful" made by the Ministry of
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